TUTORING BUSINESS PLAN (LEAN ONE-PAGER)

Keep this to one page. A plan you re-read monthly beats a 30-page plan
you never open. Every blank should hold a number or a name, not a
paragraph. Delete the bracketed prompts as you fill it in.

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BUSINESS

Name: _____________________________________
One sentence: we help [who] achieve [what] through [service].
Format: [in person / online / both]     Service area: ______________
Legal structure: [sole proprietor / LLC / other: __________]


MARKET

Who exactly hires you? [e.g. "parents of grades 6-12 students within 15
minutes of downtown who want weekly math help," not "students."]
_____________________________________________________________________

How many of them can you realistically reach? [Count something real:
students at the 4 nearby middle schools, members of 2 parent Facebook
groups, your current waitlist.]
_____________________________________________________________________

Who else do they consider? [Name the actual alternatives: a specific
competing center, a franchise, online marketplaces, the school's free
tutoring. Note one thing you do that each does not.]
_____________________________________________________________________


SERVICES AND PRICING

Service 1: ______________________  $______ per [hour / session]
Service 2: ______________________  $______ per [hour / session]
Package option: ______ hours for $________ (effective $______/hour)

[Prepaid packages smooth your cash flow and commit the family to a
block of work. Decide your package sizes here, and make sure your
contract's refund terms match.]


UNIT ECONOMICS (per delivered hour)

Work this out per hour, not per month. It decides everything else.

  Average revenue per delivered hour            $________  (A)
  Tutor pay per hour (yours or an employee's)   $________  (B)
  Payment processing + software fees            $________  (C)
      [Estimate C as a percentage of A. Know your tools' actual rates:
      card processing, platform fees, subscriptions divided by monthly
      hours. If a tool charges a flat monthly fee, it costs more per
      hour in slow months. If it charges a percentage of collections,
      it scales with A.]
  Other variable costs (materials, room rent)   $________  (D)

  Contribution per hour = A - B - C - D         $________  (E)

  Monthly fixed costs (insurance, marketing,
  accounting, subscriptions)                    $________  (F)

  Break-even hours per month = F / E            ________ hours

[If E is thin, raising A or restructuring B moves it more than
anything else on this page.]


STAFFING

Delivered hours/week you can teach yourself: ________
Hire the first additional tutor when: [e.g. "waitlist of 5+" or
"my own schedule is 90% booked for 4 straight weeks"]
Tutor pay model: [hourly / per session / % of session rate: ______]
Classification: [employee / independent contractor]
[Classification affects taxes, control over schedules, and payroll.
Get an accountant's advice before the first hire, not after.]


MARKETING (pick 2, do them weekly)

Channel 1: ______________________ [e.g. one school partnership]
Channel 2: ______________________ [e.g. asking every happy family for
a review or referral at a set trigger, like the 10th session]
What you will NOT do this quarter: ______________________
Cost per new student, once known: $________


90-DAY MILESTONES

Day 30:  ________ enrolled students, ________ delivered hours,
         contract + cancellation policy in use with every family
Day 60:  ________ enrolled students, first ________ reviews collected,
         scheduling and billing running through one system
Day 90:  ________ enrolled students, $________ collected in the month,
         decision point: [hire / raise rates / hold steady]


RISKS AND HONEST UNKNOWNS

Biggest risk: _______________________________________
What you'll watch to catch it early: ________________
The assumption in this plan you're least sure of: ____________________